Plate
Poster Showcase

A white plate with eight holes, a black void, and a stack of Vignelli posters. Nothing moves except the paper.

1080×720 · 30fps | 1200×1500 · 60fps · 8.5s · h264 · 2 variants · Vignelli · SIZE-ASSETS.COM

90 years1931–2022 Massimo Vignelli

8 holesØ 12px, white on black

2 platesLandscape Plate + Portrait Plate

White plate on black with Vignelli posters layered and red zigzag — Frame 03 — Plate.01, 3s: white field, red geometry, and black-and-white posters in overlap.

01 — The plate is the stage.

Not a frame, not a wall. A 4:3 white plate with eight circular perforations, photographed from above on a black void. The holes are not decoration — they are registration, like a Swiss poster press.

White plate with holes showing Vignelli posters underneath — Landscape plate — 1080×720, holes at corners and midpoints, 4:3, white on black.

Construction

Plate: White, matte, 4:3, 8× Ø12px holes
Field: Black void, no horizon, no shadow
Registration: Holes align to poster grid, not to page edge
Material: Paper on paper — poster on plate on void

WWW.SIZE-ASSETS.COM runs vertically at right edge, 10px mono, white on black, 90°.

02 — The posters do the work.

All posters are Vignelli — or in Vignelli’s language. Helvetica, strict grid, primary color, tight kerning, no image except geometry. The plate only holds; the posters speak.

✱

01 — Star / vign

Lowercase “vign” cropped at gn, white on off-white, black abstract star. Red zigzag intrudes from below.

Helvetica · Black on white

Vignelli

02 — 1931–2022

Full name stacked, yellow–red block, 90° blue tube, pink–green dots. “90 years of Massimo Vignelli” vertical at right.

Yellow / Red / Blue

1

03 — Big “1” / “9”

Giant “9” in white on red, cropped, with black field and white counter. Date “1931–2022” small.

Red · 92

HHave a nice

04 — “Have a nice”

Red “H” on cream, “Have a nice” subline. Companion poster with stacked mugs (yellow→red).

Cream · Red

05 — Mugs

Four stacked mugs, each outline in primary color, left border. Vignelli wordmark at top.

Stack · CMYK+

92

06 — “92” overlay

Green “Vi”, blue “gn”, red “92”, blue “82” — overprinted, transparent, 1931–2022 legible underneath.

Overprint · Transparent

03 — Color is not decoration.

Vignelli’s palette: red, blue, yellow, green, pink, plus black and warm white. Every color is flat, 100%, no gradient except the plate’s soft shadow.

Red#FF1A1A

Blue#0098FF

Yellow#FFD500

Green#00A95C

Pink#FF6BEC

Black#000000

Warm White#F8F5EF

Void#0A0A0A

Collage of Vignelli posters with primary colors — Frame 05 — Variant 02: all posters in pile, colors collide but grid holds.

04 — Helvetica, always.

Vignelli: “If you can design one thing, you can design everything.” That one thing is Helvetica — tight, no tracking, left-aligned, rag right, never centered.

vignelli

Vignelli

92

Helvetica Bold1931–2022SIZE-ASSETS.COM

Rules

Lowercase “vignelli” for text, Capitalized “Vignelli” for title
“90 years of Massimo Vignelli 1931–2022” — vertical, 9px mono, right edge
“WWW.SIZE-ASSETS.COM” — 10px, white on black, 90° rotation
Never letterspace Helvetica — let the grid do the work

Detail

In frame 03, “vign” is cropped at the plate’s edge — the missing “elli” is implied by the red zigzag. Negative space is part of the type.

05 — The grid is the poster.

Every poster is a 4×6 grid, even when you can’t see it. The plate adds a second grid — the holes. Posters are placed to align hole to counter, edge to edge.

Placement

Top-left poster (“vign”) is rotated 18° and offset so its white curve aligns with the plate’s hole. Bottom red zigzag points to the hole at 2/3 height.